Why do small businesses need a Website?
Many small business owners need to run a lean and streamlined operation to save on running costs. I know that they’re unlikely to have marketing staff or a reasonable budget for publicity. Many people mistakenly believe that building a website is both complicated and expensive. Whilst word of mouth and social media can help small businesses, it’s easy to see why many believe that a website is a luxury rather than a necessity.
Here’s 6 good reasons why a website is important to your business, no matter how small you are. . .
1. Social Media is not enough
Building your online presence through social media is important but it’s not enough. They are third party platforms that you have no control over so you are at their mercy. This was evident in early 2018 when Facebook changed how it ranks posts, videos and photos in our News Feeds. Their changes were designed to put friends and family first rather than businesses.
If a social media platform decides to block your account then you can’t stay connected. If they decide to close your account then you can lose all your likes, fans and followers and you’ll have to start over again. If you have previously paid to get your social media to where it was, this is all lost.
In contrast, you are in control of your website, its content and the platforms are designed to serve you.